The Treasury

Global Navigation

Personal tools

Treasury
Publication

Multi-Product Exporters and Product Turnover Behaviour of New Zealand Exporters

4.1 Relative Share of Firms in the Aggregate Value of Exports

Product alteration behaviour is investigated further by calculating the relative share of export value contributions by entering, exiting and continuing firms. In order to do so, the change in export value from one year to the next is calculated for several categories.[12]

The aggregate change in the value of exports, can be decomposed into the sum of the changes due to new (N), exiting (X), and continuing (C) firms,

where j indexes firms. At each continuing firm, the change in the value of exports can be further decomposed into the sum of the changes due to added (A), dropped (D), and continuing (B) products,

where i indexes products. Finally, the value of exports of continued products can be broken into products that grow (G) and shrink (S),

Substituting, the aggregate change in the value of exports can be written as

The first two terms reflect the contribution of firm entry and exit. The third and fourth terms represent changes due to product adding and dropping by surviving firms, i.e. adjustments to firms' so-called extensive margins. The last two terms account for the growth and decline of continuing firms' continuing products, i.e., their intensive margins.

Table 7 decomposes value of exports according to these contributions for each year. The first column presents the changes in the aggregate value of exports. The remaining columns show changes due to the new firms, continuing firms and exiting firms (columns two to four) and changes due to product switching behaviour (columns five to seven).

Table 7 - Decomposition of Exports
Year Total New Firms Exiting Firms Cont. Firms Added Products Dropped Products Cont. Products
1998 20000 1276 235 18500 565 410 17500
1999 21200 267 104 20800 406 184 20200
2000 23500 308 80 23100 369 250 22500
2001 29300 266 378 28700 386 356 27900
2002 30400 486 420 29500 381 453 28700
2003 28200 959 77 27100 366 375 26400
2004 27300 247 129 27000 428 532 26000
2005 28900 271 564 28100 607 465 27000
2006 29600 269 298 29100 411 661 28000
2007 30700 154 522 30000 209 1249 28500
2008 8890 4   8886 194   8692

Note: Table reports aggregate change in the value of exports (in millions of dollars) according to firm type—whether the firm is an entering, existing or exiting firm---and product type—whether the product is a newly added, existing or dropped product. See also Figures 4 and 5.

As in the U.S. and India, intensive margin accounts for the majority of growth in exports. The results show that between 1997 and 2007, continuing firms are the biggest contributors as expected. Looking at the relative share of entering and exiting firms (excluding continuing firms) in Figure 4 shows a variation across time. Until 2004, new firms make up a larger proportion of exports than exiting firms, which suggests that new entrants to export markets are likely to be larger firms. It is expected that exiting firms are generally those that are not doing so well, thus the smaller contribution to the aggregate change in the value of exports. However, this trend reverses after 2004.

Figure 4 - Relative Share of New vs. Exiting Firms in the Total Value of Exports (excluding continuing firms)
Figure 4 - Relative Share of New vs. Exiting Firms in the Total Value of Exports (excluding continuing firms).

Note: Numbers from Table 7.

Looking at the extensive margin shows that continuing products are the biggest source of growth/decline, suggesting that perhaps adding and dropping of products does not alter firm behaviour or profits drastically. This issue is further investigated in the next section. Figure 5 looks at the relative shares of added and dropped products in the value of exports of continuing firms (excluding continuing products). A similar pattern as new and exiting firms is observed. Although product entry dominates most of the sample, this is not the case in the last two years of the sample.

Figure 5 - Relative Share of Added vs. Dropped Products in the Value of Exports of Continuing Firms (excluding continuing products)—Extensive Margin
Figure 5 - Relative Share of Added vs. Dropped Products in the Value of Exports of Continuing Firms (excluding continuing products)—Extensive Margin.

Note: Numbers from Table 7.

Finally, Table 8 shows the aggregate contributions through the whole sample of whether continuing products have been growing or shrinking. Analysis of the intensive margin in Figure 6 indicates that growing products make up a bigger share of continuing products in terms of value, except for 2003.

Table 8 - Decomposition of Continuing Products
Year Growing Products Shrinking Products Net
1998 2710 -2050 660
1999 4120 -1500 2620
2000 3790 -1580 2210
2001 7110 -1600 5510
2002 3630 -2840 790
2003 2520 -4870 -2350
2004 3280 -3700 -420
2005 4320 -3270 1050
2006 4070 -3110 960
2007 4350 -3650 700

Note: Table reports aggregate change (in millions of dollars) in the value of exports for products that are not added or dropped, i.e., continuing, whether they are growing or shrinking products. See also Figure 6.

Figure 6 - Relative Share of Shrinking vs. Growing Products in the Value of Exports of Continuing Products—Intensive Margin
Figure 6 - Relative Share of Shrinking vs. Growing Products in the Value of Exports of Continuing Products—Intensive Margin.

Note: Numbers from Table 8.

Notes

  • [12]Initially, quarterly data was used, but this does not adequately capture seasonal changes, so annual results are reported.
Page top